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Introduction to Marketing | Dual Credit Program | Seneca Students

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Introduction to Marketing

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This course introduces students to fundamental marketing concepts — an increasingly relevant area of business practice in the information age. Marketing is an approach to business that puts the customer at the centre of business activities and focuses on satisfying customer needs and wants to meet the demands of the marketplace.

College Course
(Ministry Code) 		 MRK108 NDC (BMA4T)
Start/End Dates October 1, 2026 to December 17, 2026
Class Day/Time Thursday from 3:20 p.m. to 6:00 p.m.
Location/delivery Newnham Campus in-person
School Board Partnerships DPCDSB, PDSB, TCDSB, TDSB, YCDSB, YRDSB
Specialist High Skills Major (SHSM) Sectors 
 Business, Sports
Course Outline  Introduction to Marketing
Pathways to the full-time Seneca programs

Business (various diploma programs)

 

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