Image: Students, faculty and employees celebrate first-place win at 2023 OCMC competition
Seneca achieved a historic milestone last week as students from the School of Marketing and School of Media secured a first-place victory in the 2023 Ontario Colleges’ Marketing Competition (OCMC) marking the second consecutive year of triumph.
Hosted this year by Georgian College, the competition held Thursday, Nov. 16 and Friday, Nov. 17 brought together hundreds of highly motivated business students from across Ontario to showcase their marketing expertise in series of events designed to mimic real-world business challenges.
“Our team of 23 students have worked tirelessly to bring home this title,” said Scott Campbell, Professor, School of Marketing and Seneca’s General Manager of OCMC. “They were extremely driven and committed to learning and succeeding, representing the best of Seneca. I cannot stress enough how proud I am of these exceptional students who have earned us a historical win, bringing the title home two years in a row.”
Guided by Mr. Campbell and Theresa Seto, Administrative Co-ordinator, School of Media, along with support from various faculty coaches, not only did Seneca clinch the top spot among 14 Ontario colleges overall, but also earned multiple awards in individual events at the competition. Notably, the team secured a second-place victory in the coveted Quiz Bowl, led by students Aida Krizelle Cabel, Poppy Seyedi, June Luk, and Murtaza Cazranee.
“The competition experience was both nerve-wracking and exhilarating. After we were declared the winner, the elation was overwhelming – a moment so incredible that tears of joy flowed,” said Creative Advertising student, Rica Cabañog, who participated in the international marketing category. "Personally, and professionally, it was an amazing experience. Something that I will cherish for the rest of my life.”
Seneca also received first-place titles in the international marketing, retail marketing and prospect pitch categories; finished third in marketing research; fourth in job interview, marketing strategy, and integrated marketing and communications; and fifth in advanced marketing strategy.
Congratulations to team Seneca, represented by the following students:
Thank you to the following faculty coaches:
OCMC is a student-focused learning experience that provides participants the ability to demonstrate their employable skills before industry professionals.
Image: Team Seneca, pictured at 2023 OCMC competition
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